The first in our series of payments in different countries. We start with Denmark.
Denmark is an interesting case as it was one of the first countries to go plastic with the Dankort debit card scheme in the 80s. Often early innovators see very different problems than late comers.
Payment types in DK
Visa/Dankort by is far the largest payment form on the internet by around 75-80% of all ecom transactions. There are still a few pure Dankort without Visa around, but not many.
Thereafter it is Visa and Mastercard for around 20% and the rest is ebanking payments dominated (Nordea and Danske Bank), Amex and Diners.
It should be noted that Visa/Dankort is a special Danish debit card with combined Visa and Dankort branding. When we mention Visa on it’s own it is generally a Mastercard.
Trend towards Visa and Mastercard
Over the past 2 years …