Stripe has quickly become one of the favorite payment gateways for developers. After having gone through a long closed beta period, they launched in September 2011 and immediately grew a large following of users.

The interesting thing about Stripe is that they are famous for being innovative and have a really simple API. The API is only one part of the innovation though:

1. Market to developers

Stripe specifically picked developers as their target audience. They were able to pick at and catch the wave of Developer/Entrepreneurs that has grown in the last couple of years, where most payment systems are targeted at “suits” or small business owners.

Right on their home page Stripe tempts the developer with code they can run right there and then. Simply cut and paste into your terminal.

This might not seam ground breaking, but this is why you hear …